About Direct

History of Direct

Direct Insurance Company, the first insurance company in the Direct General Group, was founded on April 10, 1991 by William Adair. Mr. Adair envisioned a premier, non-standard automobile insurance company that served its customers better than any other insurer. Since then, Direct has rapidly expanded across the Southeast, providing customers with low rates, flexible payment plans, and the great service they deserve, regardless of their driving history.

The Direct General Group is headquartered in Nashville, TN.

Direct's Services & Products

Along with affordable car and motorcycle insurance, Direct Auto and Life Insurance also offers term life insurance, roadside assistance memberships, vehicle protection plans, and in a limited number of store locations, Mexico Auto Insurance.

Direct Auto and Life Insurance specializes in providing non-standard auto insurance for those who may be considered “high-risk,” or who are in need of SR-22 certification.

What’s more, you don’t need to have a checking account or credit card in order to get coverage with Direct Auto and Life Insurance. While you can certainly pay by debit or credit card, you can also set up pay-by-text, pay with an e-check or pay cash.

Contact Direct

Visit one us in-store at one of our more than 400 locations or online. Or, give us a ring at 1-877-GO-DIRECT (1-877-463-4732).

Not all products, discounts, or payment plans are available in all states or distribution channels.   

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