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What We Believe
About Direct
What We Believe
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    What We Believe

    What do we believe here at Direct Auto & Life Insurance? We believe in honoring the vision of our founder, William Adair. When Direct Insurance Company, the first insurance company in the Direct General Group, was founded, Mr. Adair envisioned a premier, non-standard auto insurance company that served customers better than any other insurer. We’ve expanded greatly since Adair founded Direct in 1991, but our beliefs remain true to his original vision.

    At Direct Auto & Life Insurance, you can count on us...

    To do the right thing. This means we act with integrity and adhere to the highest ethical standards. We communicate opening and honestly with one another and with our customers, while appreciating and respecting our differences.

    To be results focused. We strive to consistently put to use well-developed plans, achieve our goals, and do so in a timely and tenacious manner.

    To communicate. We are open and clear, continuously striving to improve our performance and exceed our customers’ expectations.

    To be flexible. We change with the environment in order to remain innovative, competitive, and best meet our customers’ needs. We encourage creative solutions to challenges in the insurance market with initiatives like the Direct On the Spot kiosk, pay-by-text,* and the DirectDrive mobile phone app.

    To provide our best customer service. We always work to do right by our customers, and we remain committed to providing great products, building strong relationships, and honoring our promises.

    Together, our values provide the foundation that allows us to do right by our customers and our employees.

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    *Pay-by-text services provided by FirsTech, Inc., which is not an affiliate of Direct. Standard messaging rates may apply. You can find more information about FirsTech, including their privacy policy, at firstechinc.com.

     
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