ATTENTION! You are using Internet Explorer 8 or older, which we will not be supporting after April 14, 2015.
We strongly encourage you to upgrade your browser to a newer version by following these simple steps.
Celebrating Customer Appreciation Month

Direct Auto & Life Insurance Plans Month-Long Celebration of Customers

Direct Auto & Life Insurance customers should feel the love this April as the company launches its third annual Customer Appreciation Month celebration. The promotion, which is meant to honor the insurance provider’s policyholders, will feature over $15,000 in sweepstakes prizes as well as in-store celebrations throughout its 11-state footprint.

In addition, the company will continue its focus on giving back to the communities it serves by taking part in National Volunteer Week (April 11-15). With a goal of 4,000 service hours donated and nearly 1,000 Direct employees expected to participate, the planned service initiatives will benefit several non-profit organizations including Second Harvest Food Bank of Middle Tennessee, Feeding Tampa Bay, Capital Area United Way and Irving Cares.

“To serve our customers in all ways, always—that’s the rule we live and work by at Direct,” said Jack Campbell, Direct’s Chief Operations Officer. “Our customers are the heart of our company, so part of truly serving them is letting them know how much they are valued and appreciated. We hope the sweepstakes, giveaways, celebrations and community service acts we have planned throughout Customer Appreciation Month will help us deliver that message.”

Anyone can enter Direct’s Customer Appreciation Sweepstakes for a chance to win a $500 gift card by visiting or stopping by a local Direct store location between April 1 and April 30. Complete details, including official rules of the sweepstakes can be found at

Additionally, every Friday in the month of April, each of the company’s 400-plus store locations will host a celebration in honor of its customers. Many of Direct’s local business partners will be on-hand for the celebrations, which will include food and giveaway prizes. The celebrations are free and are open to the public. Check Direct’s local store listings to find the location nearest you.

This year, Direct’s celebration of Customer Appreciation Month is especially poignant as it marks its 25th anniversary as a provider of affordable non-standard auto insurance. Since its founding in 1991, the company has rapidly expanded across the Southeast while touting its low rates and great services, regardless of driving history. To learn more about Direct Auto & Life Insurance, contact your local Direct store, call 1-877-GO-DIRECT, or visit

* NO PURCHASE OR QUOTE IS NECESSARY TO ENTER OR WIN. A PURCHASE OR QUOTE WILL NOT INCREASE YOUR CHANCES OF WINNING. The Sweepstakes starts 4/1/2016 and ends 4/30/2016. Contact your local agent or go online at for Official Sweepstakes Rules, including eligibility and entry instructions. The 2016 Customer Appreciation Store Sweepstakes (the “Sweepstakes”) is exclusively sponsored by Direct Administration, Inc. (the “Sponsor”). Other Sweepstakes terms and conditions apply. ** In-store giveaways valid only while supplies last at participating location. Must be 18 or older to receive. Limit one gift per customer. No purchase, quote or consideration of any kind required in MS. We reserve the right to cancel or modify this offer at any time. See store for details. Promotions are void where prohibited. Insurance is underwritten or administered by members of the Direct General Group, Nashville, TN. Not all products, discounts or payment plans are available in all states or distribution channels. Rates vary. Cost may vary based on how you buy.

Get Your

or retrieve an online quote
Find a store

Get Your
or retrieve an online quote

We’re more than just great insurance. Follow us for some pleasant surprises.
Connect with us on Facebook Connect with us on Twitter Connect with us on YouTube Connect with us on Instagram
©2016 Direct General